Know exactly what's happening in your business
Track jobs, orders, or workflows in one place — without chasing staff or digging through emails.
Custom software · Small business
Custom software that saves hours of admin every week.
Instead of squeezing your business into off-the-shelf applications, I build software tools that fit how you already work.
Is this you?
Familiar frustrations.
If any of these sound familiar, there's a good chance a small, well-built internal tool could save you time and reduce errors.
- You're doing the same manual task every week — and it's starting to get frustrating
- You've got spreadsheets that started simple… but now only one person really understands them
- You're double-handling data between systems, emails, and paperwork
- You know there's useful data in your business — but it's too hard to access or use
- You've tried to "put something together" (spreadsheets, apps, AI tools) and hit a wall
- You need something built that fits your exact process — not the other way around
What I build
Simple internal web applications.
I'm interested in building systems to support your small business processes:
Stop jumping between systems
Bring your data together so you can make decisions without spreadsheets and copy/paste.
Reduce customer back-and-forth
Give clients visibility into progress so you spend less time answering the same questions.
Replace fragile spreadsheets
Turn "that one critical spreadsheet" into something reliable and easier to use.
Connect to devices or external systems
Pull data into your office systems or control equipment where needed.
Make AI actually useful
Turn your AI experiments into secure, deployable tools your business can rely on.
My process
Three steps.
Getting from an idea to a useful, safe business tool.
1
Step 1
Quick chat (15–20 minutes, free)
You explain what's going on in your business in plain English.
- No technical knowledge needed
- No preparation required
- No obligation
At the conclusion of this chat, we'll have a shared understanding of the issue you want to solve, and the ways we can help with it. If custom software isn't the right solution, I'll tell you — and point you in a better direction if I can.
2
Step 2
Map it out
If you decide to proceed, we take a closer look at how your process works and identify a simple starting point.
- What's straightforward
- What needs a bit more thought
- What a first version could look like
The goal is clarity — not perfection — so we can move quickly without overcomplicating things. At the conclusion of this we have an outline of what the smallest thing we can build that will be genuinely useful to you.
3
Step 3
Build a working version (fast)
I build a small, functional version of the system that does the core job.
- First versions are often ready in days, not weeks
- You'll see progress early with demo versions along the way
- We use the real system to decide what to improve next
You get a working system that has some value quickly and we have a basis for future development. We iterate on this step until the system is complete.
Past work
A few projects.
Different industries, same approach: start with the real problem, build the smallest tool that solves it, grow from there.
Guidance & Control Systems
Problem
Need for accurate vehicle guidance and automated steering in field operations.
Solution
Visual guidance and auto-steering systems integrating RTK GPS, implements, and vehicle systems (including CAN bus and custom hardware).
Result
Improved accuracy, reduced overlap, increased operational efficiency.
Pawn Shop Chain
Problem
Complex loan tracking and regulatory documentation requirements.
Solution
System to manage transactions and maintain compliance records.
Result
Improved accuracy and audit readiness.
Suburban Equipment Hire
Problem
Equipment tracking and overdue returns were hard to manage.
Solution
Booking and tracking system with customer and billing integration.
Result
Fewer missed returns, reduced admin time.
Niche Academic Publisher
Problem
Managing subscriptions, labels, and communication was manual and time-consuming.
Solution
Integrated system for subscriptions, billing, and bulk communication.
Result
Streamlined fulfilment and reduced manual handling.
Grain Drying Business
Problem
Tracking loads and allocating grain back to farms was complex.
Solution
Load tracking and batching system.
Result
Clearer visibility and fewer allocation errors.
Vehicle & Implement Simulator
Problem
Testing guidance systems in the field was costly and time-consuming.
Solution
Vehicle and implement simulator with detailed dynamics modelling for virtual testing.
Result
Reduced development time and safer testing environment.
About / my approach
A bit different from most software agencies.
You deal directly with the person building your system. I studied business IT instead of computer science because I'm interested in making things that make your business simpler and more efficient.
- Business / IT degree — Curtin University
- Experience building software for small businesses across different industries
- Hands-on background in broadacre farming (Kulin, WA)
- Work in precision agriculture and agricultural technology
- Experience in education, and farming.
Direct
The same person designs your system, writes it, and supports it. No account managers, no handoffs, no layers of communication that can blur what you actually need — just a straightforward conversation with someone who understands both software and how small businesses operate.
Practical
I focus on practical systems that reduce admin, remove friction, and give you clearer insight into your business. I've worked with businesses in agriculture, education, and other operational environments — so I'm thinking about how things get done day to day, where time gets lost, and what actually makes work easier.
Simple
I keep things as simple and reliable as possible — lightweight, maintainable web applications that are quick to build, inexpensive to run, and easy to evolve. If there's a simpler solution than software, I'll tell you that too.
Pricing
Straightforward, hourly.
Software projects are hard to price exactly upfront, so I keep you in control.
$200/ hour
+ any external costs
- Estimates for defined work
- Or work to a time budget
- Stop at any time if it's not delivering value
- Full access to source code and documentation
- Freedom to continue with me or someone else
Build a small working system early
Get something useful in your hands quickly — then decide what's worth adding next based on real use.
You decide what's worth adding
No oversized scope or upfront commitments. We size each piece of work to the value it delivers.
You stay in control of how much you spend
If it's not paying off, we stop. The code, data and docs are yours either way.
Who this is for
A good fit, or not?
Honest about where this approach works — and where it doesn't.
✓Best suited to
- Small to medium organisations (1–50 staff)
- Businesses with repetitive admin or data-heavy processes
- People who want practical, simple solutions — not big complex systems
—Probably not a fit
- Large enterprise systems
- One-off marketing websites
- Projects that require a large development team
Get in touch
Interested?
Send me a short description of what you're trying to do — or what's frustrating you. I'll let you know:
- If custom software is a good fit
- What a simple first version might look like
- Or if there's an easier option
No obligation. The outcome of this is that I'll email you back with my thoughts and the next steps if you're interested in pursuing it further